What the KiwiWords brand stands for
What to expect from the KiwiWords communications brand
by Michael Botur, KiwiWords Jack-of-all-trades
I joined The Pick 2019, a course for start-up businesses in Northland, and in April we looked at what brands and colours signify.
The KiwiWords colours are dark blue and grey, to represent trustworthiness and a great deal of seriousness invested in every piece of writing.
At the same time, however, the KiwiWords brand comes with a lot of personality – some humour, some quirkiness and a deep passion for writing.
Working with KiwiWords, you can expect:
- Creative writing including those tiny, almost imperceptible flourishes of English including alliteration, rhyme, rhetoric and catchphrase-iness
- Fast turnaround of all work orders
- Journalism principles applied to all content, so there’s no risk of libel or inaccuracy
- Helpful interviewing skills. KiwiWords can help get some proud words out of even the most recalcitrant member of your team
You won’t get the following from KiwiWords:
- Unnecessarily long, slow production process (what’s the point? Publish today!)
- Many typos – KiwiWords delivers extremely high quality English
- Unoriginal content. Sorry but yeah, nah, KiwiWords doesn’t do unoriginal Seek/LinkedIn type listicles about the nine types of co-worker.
Sorry, KiwiWords has an ethical stance against writing for
- Climate change deniers such as Farm Carbon
- Racist publications such as elocal (anti-Maori) and The Spinoff (anti-Pakeha)
- Pay day lending companies which exploit working class people with little ability to repay loans, including Home Direct and Ferratum.
Want words written by somebody with a positive, progressive stance? Want to avoid content farms and get some bespoke, beautiful words instead? Crave communications and copywriting?
Mike@kiwiwords.co.nz / 021 299 0984
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