What the KiwiWords brand stands for

By Michael Botur, April 7, 2019

What to expect from the KiwiWords communications brand

by Michael Botur, KiwiWords Jack-of-all-trades

I joined The Pick 2019,  a course for start-up businesses in Northland, and in April we looked at what brands and colours signify. 

The KiwiWords colours are dark blue and grey, to represent trustworthiness and a great deal of seriousness invested in every piece of writing. 

At the same time, however, the KiwiWords brand comes with a lot of personality – some humour, some quirkiness and a deep passion for writing. 

Working with KiwiWords, you can expect:

• Creative writing including those tiny, almost imperceptible flourishes of English including alliteration, rhyme, rhetoric and catchphrase-iness
• Fast turnaround of all work orders
• Journalism principles applied to all content, so there’s no risk of libel or inaccuracy
• Helpful interviewing skills. KiwiWords can help get some proud words out of even the most recalcitrant member of your team

You won’t get the following from KiwiWords:

• Unnecessarily long, slow production process (what’s the point? Publish today!)
• Many typos – KiwiWords delivers extremely high quality English
• Unoriginal content. Sorry but yeah, nah, KiwiWords doesn’t do unoriginal Seek/LinkedIn type listicles about the nine types of co-worker. 

Sorry, KiwiWords has an ethical stance against writing for

• Climate change deniers such as Farm Carbon
• Racist publications such as elocal (anti-Maori) and The Spinoff (anti-Pakeha)
• Pay day lending companies which exploit working class people with little ability to repay loans, including Home Direct and Ferratum. 

Want words written by somebody with a positive, progressive stance? Want to avoid content farms and get some bespoke, beautiful words instead? Crave communications and copywriting? 

Mike@kiwiwords.co.nz / 021 299 0984