Communications, content and copy writing; Freelance journalism; full stack web development. Northland and Auckland NZ

Turning Northland entrepreneurs’ stories into successful news releases with effective writing

Northland’s economic development agency needed content writing and press releases completed in a pinch the week of October 29 – November 2. 

The mission: to quickly, efficiently get news-quality media releases written about six startup businesses. 

The startups are winners of the The Pick: 18 – who have been chosen to  taking part in a fundraising investment showcase for the NZ Angel Association (in association with NZ Trade & Enterprise).

It was a challenging writing assignment. We needed to ensure high accuracy, buy-in and sign-off from each business, and to tell a story about each business which explained not only the personalities behind each business, but explaining how and when the businesses expected to get successful sales results using compelling storytelling. 

The mission was accomplished, and between us we created six stories about fascinating start-ups we’re sure to hear more from in the near future. 

I also gave each business advice about where to send their news to raise awareness of their fascinating start-ups. 

Check out a couple of the best stories:

Want Mike to turn your business into a news story? Just give me an email –, or phone 021 299 0984.

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