Learn how expertise in communications strategy, web content editing and journalistic writing come together as KiwiWords.
by Michael Botur
Communications, public relations and strategising to get clients’ stories into the news: that’s one discrete skillset.
Interviewing, fact-checking and structuring narratives according to news standards: quite a different skillset altogether.
Creating compelling narratives with rich vocabulary and emotive language using creative writing experience? Yet another set of skills.
It’s nice when a writer and combines all these abilities. Your man at Auckland / Northland communications, copywriting and content experts KiwiWords Michael Botur offers all three skillsets resulting in first-class communications.
Here Are Some Things You Never Knew Your Writer-Slash-Journalist Could Do For You
Training as a journalist requires a couple of years of solid training, hundreds of newsroom hours and often, literally, writing a million words*.
Some useful things a marketing writer with journalism experience can do for your corporate communications include
- Ask hard, objective questions to access difficult information from people in power. Journalism training enables a writer to pitch questions to people in authority in ways which are professional and objective. It’s about being selective with language to extrude information from somebody without causing upset. Having the right manners and tone gives great results – it’s the opposite of being some angry young blogger raging at companies anonymously.
- Take Photos – all journalists trained since about 2010 have been expected to take photos and often video while out reporting. A journalist knows that good photo opportunities can be rare so the mission is to capture well-framed photos of the best possible quality so a picture can assist communications. At KiwiWords, Mike usually delivers photos alongside words.
- Record audio – Y’know that old image of Woodward and Bernstein relying on a dictaphone plugged into a landline phone? Today the reality is every single phone call a journalist makes is typically recorded on an app on the journalist’s mobile phone. Any journo turned communications expert should do the same. Recording words verbatim keeps everybody safe from getting it wrong.
- Verify and research – Journalists know their way around government historical archives, council archives, and especially how to tell a reliable internet source from something liable.
- Attend court – It’s as simple as finding out where the hearing is being held then going in and sitting either in the public gallery or the media bench. Great way to get hard-to-reach information.
- Test customer experience – Your man Mike at KiwiWords has done this more times than he can remember. I once had a job going around tiling stores in Auckland measuring their customer service. Scored some sweet free tiles, too.
- Compare prices – I was once tasked with comparing prices at Auckland Airport Countdown against prices at a dairy inside Auckland Airport. It’s not exactly espionage worthy of Five Eyes, but it involved a systematic approach with an audience who really wanted to know the results. Heck, I even once had a job surveying East Cape farmers about how much they spend on dog food. Whatever written material the client wants, KiwiWords gets.
- Check police and emergency response and outcomes – This one involves knowing how to get a hold of emergency services communications professionals, how to ask questions without sounding ignorant and necessitates that the person requesting the info knows the difference between a constable and a regional district commander.
- Transcription of recordings – Transcribing recorded audio word for word? All part of the job. Expect KiwiWords to type your stuff at around 90-100 words per minute.
Would you like KiwiWords to gather some challenging but valuable information for you?
Would you like to be assured any external interaction will be highly professional, courteous and well-documented?
Give KiwiWords a bell – 021 299 0984 / firstname.lastname@example.org.
*This is no exaggeration – writing just 5000 words a day for 200 days gets you to a million words.