Communications, content and copy writing; Freelance journalism; full stack web development. Northland and Auckland NZ

Travel writing, tourism writing and promotions

KiwiWords can create the right words for your tourism and travel proposition

In October 2019 I wrote a 1000 word piece about enjoying the Chatham Islands, one of New Zealand’s most remote tourist spots. 

I couldn’t manage to sell the piece, so I gifted it to the Chatham Islands Council and now hopefully they’re using 20-odd photos and a 1000 word story to help remind people of the Chatham Islands’ tourism proposition. 

Here’s how it all works and how you might wish to use a writer to bring attention to your tourism proposition:

  • A suitable piece of writing should tell readers, in the first couple of paragraphs, how the reporter got to the destination (ie. “I caught Air Chathams flight 519, a sixty year old Convair 580 with four chunky propeller blades on each engine which gave me the noisiest flight I’ve ever experienced. Everything about the Chatham Islands is extreme, actually: remote, isolated, and under-visited…. .”)
  • A good piece of writing should include numbers: how long a visitor might spend at the destination; what it might cost; how many hours/days/kilometres it takes to get there; which flight numbers or ferries might help
  • Ideal photos should show a reader something they can’t get in the community they are used to. Sure a lovely piece of snapper on a plate is impressive, but twice as impressive is showing that fish against a sunset with distinctive cliffs, trees and beach, reminding the reader that the destination is one-of-a-kind

Anyway, if you’d like to get Michael Botur of KiwiWords to write up some website text, email content, journalism to let the world know how wonderful your tourism proposition is, let’s talk. Phone 021 299 0984 / . 

Without further ado, here’s a travel article to entice you to the Chatham Islands.


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