“Yes, I’d love to write about your tropical hotel.” KiwiWords communications success stories 2019

Communications and copywriting success stories KiwiWords helped with in 2019

Behold, a few of the writing, editing and media success stories KiwiWords achieved in 2019.

Helping Atlantis Park Hotel communicate improvements and updates

When luxurious Canary Islands destination Atlantis Park Hotel approached KiwiWords asking for help writing high quality English text for its new website, the answer was “Hell yes!” It was a privilege writing the 15 or so web pages for Atlantis Park and guiding Atlantis Park’s management through the following:

  • Search engine optimisation for the business’s website
  • Understanding headings and keywords
  • Refining the text so it would translate well into German and Spanish
  • Negotiating rounds of edits to the draft text
  • Ensuring the structure of each page of text was optimised

TEide palms

Pictured: El Teide, an astonishing volcano in the middle of Tenerife which I couldn’t stop thinking about while writing Atlantis Park Hotel’s words

Working with Creative Northland to write its leader’s outlook, values and vision

Creative Northland has since 2015 had a leader who is well-networked, articulate, approachable, and deeply passionate about Northland’s arts opportunities, especially indigenous music and capitalising on Hundertwasser’s legacy. In December 2019, I worked with Creative Northland’s general manager to clarify her vision and create the following:

  • Opinion piece to publish in relevant newspapers and magazines: The artist in architecture – how to make our urban spaces art friendly
  • Essay ‘What I learned about connecting Northland to arts worldwide
  • Structured column about why we need performance spaces balancing commercial and cultural interests
  • Content writing for website or newsletter about what WOMEX means for Aotearoa’s place in world music
  • A few original photos to make the job of media easier

Letting landlords and tenants know about Quinovic and BlackSalt Property management’s business handover

As Quinovic Whangarei took over the portfolio of BlackSalt Property Management in the summer of 2019-2020, I helped create outgoing written communications from both businesses to tell tenants, landlords and contractors what they needed to know, utilising Google Docs for easy sharing and edits. 

Setting up Kindle and print on demand for the books of Northland author Lauren Roche

Dr Lauren Roche is an inspiration. She’s overcome adversity to achieve a life of contribution to the medical needs of her community while publishing two bestselling memoirs and maintaining a lovely ahua (spirit). It was a pleasure to help Lauren publish her books on Kindle and Kindle Print on Demand (Amazon) in October and November 2019. 

Writing a TV/online advertisement for InstallIT and Global Diamonds

Install IT is going from strength to strength. After creating a reputable brand with a loyal online following around Whangarei, Install IT was commissioned to produce a video advertisement for Global Diamonds. I helped create some of the concepts and advert story structure, utilising my expertise as a master storyteller (author of eight books). I was also honoured to be able to help with a draft script for Install IT’s own video advertisement. 

Web content for ProSpouting

ProSpouting brought a straightforward request to KiwiWords in August 2019: help us write words for our website which are honest, clear, straight-up and easy to read. We achieved the job in a few hours and now ProSpouting’s website helps clients and customers understand what the business can offer. 

Turning a family’s stories and photographs into a hardback book

I was lucky enough to research, record, transcribe, type up, format and lay out the Brereton family’s history and memoirs in December 2018. We returned to the project in 2019 and turned the draft book into a hardback. We didn’t quite make the printery’s Christmas cut-off, but the book remains a gem. 

 

Michael Botur of KiwiWords is here to help with your communications, content and copywriting needs. Phone 021 299 0984 / mike@kiwiwords.co.nz . 

Author: Michael Botur

NZ writer

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