How to write an advertorial – where advertising meets news

A couple of weeks ago, Northland’s arts development body Creative Northland needed a sponsored award turned into a news story.  We call this advertorial – where…

Turning Northland entrepreneurs’ stories into successful news releases with effective writing

Northland’s economic development agency needed content writing and press releases completed in a pinch the week of October 29 – November 2.  The mission: to quickly, efficiently…