Recent copywriting and content work for clients in Northland and Auckland

The following are examples of recent copywriting and content work for clients in Northland and Auckland.

Clients typically ask me to prepare web pages, news stories, blogs and social media. All types of content can have widespread application, with one core piece of writing having several uses, saving the business time and money. 

The following are additions to my wider portfolio of writing achievements.

Click for examples of what I wrote for Northland District Health Board between 2016 and 2018:

Newsletter for property management company:

I’ve written blogs for clients in the industries of automotive repair, office furniture, catering, politics, ship repair, travel holidays and more.

Suite of blogs to complement the newsletter for property management company:

Staff profiles for property management company:

Blogs for agricultural parts supplier:

Research-based opinion columns for property magazine:

News media releases for Creative Northland, published by mainstream newsmedia:


Pages of content for an accountancy firm, including FAQs:

How To Publish a Beaut Book on a Budget

Sure there were 100 reasons to turn back and wait for some angel publisher to pluck me out of obscurity.

But I looked at all the past risks I’d taken with all my other books.

If I could do it before, I could do it again.


On October 23 I sold a few copies of my new short story collection TRUE? 

The book is sixteen stories of strippers, celebs, trysts, travel, virgins, Viagra, jail, journos, A-listers and Class A’s.

To sell books on October 23, I had to raise awareness of TRUE? through lots of marketing on a shoestring budget. I used a tonne of tweets, Facebook updates, Mailchimp messages, Neighbourly, nagging, and lots of hustling at creative writing events.

To have the book ready to sell, I had to print paperbacks, posters, flyers and bookmarks then officially launch it all.

To birth my book in the best way, I had to utilise performance poetry, a strong speech and a little help from my friends, the Improv Mob, who performed hilarious literary theatresports at the Whangarei launch on October 10.

To have the book launch on October 10, I had to get the printery to have the books ready, which at 9am on the morning of the launch date, they still had not. Nor were the books ready at 10am, or 11. I got the books at 12.30 with just five hours left til liftoff.

To afford to have the books printed, I had to run an August-to-September GiveAlittle crowdfunding campaign for a very humble print run costing $1500.

To get the guts to run ANOTHER GiveALittle crowdfunding campaign – having run a successful campaign less than a year before – I had to watch a lot of Henry Rollins vids to convince myself my art was worth the cost.

To have stories to put in TRUE?, I had to write late at night, when the rest of the world was partying or dreaming, polishing draft after draft, sitting uncomfortably, ruining my spine, staring at a screen with dry eyes in black pits in my face, sacrificing sleep.

To design the cover in May and June, I had to ask around for the right graffiti artist who could spraypaint the lettering on a wall for me.

To show the prospective taggers what I envisioned for the cover, I had to mock up shitty demos in Microsoft Paint.

To spraypaint the right wall, me and my artist had to find a building we could be in control of without getting moved on (unsuccessful, we settled for my spraying my own garage instead).

To save money, I had to tell the tagger Sorry, bro: I’ll have to do the graffiti myself, on my own garage, with my own design, on plywood which wouldn’t even stick to the garage wall.  

To spray directly onto my garage wall in an area with light instead of shadow, I had to find a patch where the thin winter sun hit the wall at precisely 4.57pm. By 5.02, the light was gone and it was too dark to photograph.

To save money on a model, I had to dress up and pose for my own book cover.  

To get the giant 2m x 2m tag off my garage I had to get on a stepladder with chemical paint remover and steel wool. It didn’t work. I plugged my waterblaster in. The blaster ripped off the outer layer of garage cladding and turned the lawn into an impassable, flooded swamp.

To get the stories polished – and without budget for a professional manuscript assessor –  I had to nicely ask three bookworm friends and pay them with karma (and a little cash).

To incorporate my friends’ feedback, I had to look at the stories first in Courier font, then on Kindle, then printed, hacking and slashing, trimming and red-penning thousands of unwanted words.

To find ONE perfect graffiti font, I had to download twenty. To find review quotes for the back cover, I had to trawl through my old book reviews, including the vicious, anxiety-inducing ones (see Landfall Review Online).

To get a cool blurb saying ‘Sixteen Stories’ on the back, I had to write a fresh story at the last minute (My book couldn’t be marketed as ‘fifteen stories’ – where’s the catchy alliteration?).

To tell the tale of a hungry reporter damned if he publishes a story and damned if he doesn’t, I had to spend a year chasing ambulances for $18 an hour.

To see through the eyes of a burglary victim dangling the Sword of Damocles over his burglar, I had to get my stuff stolen.

To share the story of a hipster looking for immortality underground, I had to spend nights on Ponsonby Road going from glamorous gallery to party to pub.

To spin a yarn about a tutor turning devil’s disciple I had to teach refugees in Roskill… then let my imagination run wild.

To overcome imposter syndrome and get the book completed, I listened to the art. If a piece of art demands attention, give it attention. Expect anxiety. Take risks.

Sure there were a hundred reasons to turn back and wait for some angel publisher to pluck me out of obscurity. But I looked at all the past risks I’d taken with all my other books. If I could do it before, I could do it again.



Score yourself a copy of TRUE? at Unity Books in Auckland, email or use the order form at



Writing The Stories Of Our Retirees – Would You Like Your Tales Typed Up?

Writing The Stories Of Our Retirees

Typing Your Tales Before They’re Gone

• Are you retired and full of stories?

• Want the tales of your life typed, polished and published? 

• Want to create a written keepsake before the words and memories are gone? 

Mike’s here to help. 

Often I’m called upon to capture and polish the words of people who have lived ordinary and extra-ordinary lives. I’ve helped people record stories about genealogy, family separation and reunion, war antics, careers, and lives in farming, letters and love. 

My job is to make it easy to get senior citizens’ stories written before they’re gone. 

Get in touch if you’d like me to sit with you or someone you care about and start writing. We can turn personal stories into:

 Printed books

 Electronic books (e-books)

 Websites and webpages

 Newsletters

 Social media profiles… / 021 299 0984 /

Or book a time to see me at The Orchard Business Hub, 35 Walton Street, Whangarei

Thanks for the thanks – great clients I’ve helped with writing, proofreading, web pages and blogs

I’ve worked with lots of cool people over the past couple of years, helping Northland, Whangarei and Auckland clients to get writing jobs completed: search engine optimisation (SEO) on websites, newsletters, blogs, keywording, interviews and news media releases. 

I wanted to share some great reviews from some great clients who I’ve helped with writing services in Auckland, Whangarei, Dargaville, Kerikeri and around Northland. 


Penny Gambitsis, The Pond creative agency

I am a Senior Talent Agent for creative talent management agency, The Pond and we have had Michael on our books as a writer for several years. Mike is a very talented and versatile writer with skills spanning across marketing communications, journalism and advertising. We have booked Mike on many countless freelance opportunities over the past few years and he always does an exceptional job. Our clients enjoy working with Mike and he is a pleasure to have on our books as a creative! I couldn’t recommend him more.


Margaret Bishop, Dargaville councillor and SME owner

I recently engaged Michael Botur to help me write my 93yr old Father’s memoirs. Michael used his considerable skills, talents and compassion to create a fine collection of an amazing man’s life. Want to record your loved ones history for posterity? I highly recommend and wholeheartedly endorse Micheal Botur.


Keith Fenwick, Author

I engaged Michael to help me craft a press release for my latest novel The Colonists. Michael invested time and effort interviewing and then producing a fantastic press release for me to send off to a variety of news outlets around the country. I was extremely pleased with the result and the list of contacts that Michael supplied for me. I would recommend Michael for any writing project large or small.


Tim Baker, AgSpares

Mike has written a number of articles for us to post as blogs on our website. He provided a very quick turnaround and the research and accuracy of the articles was of a very high standard. Tim Baker, APS Group ,Whangarei.

Anne Lensink, Villa Chartered Accountants

Mike is a very talented writer who is fantastic to work with. I highly recommend Michael!

Writing journalism: still some skin in the game

I threw myself headlong studying and practising journalism in 2013-2014 (Graduate Diploma in Journalism Studies through Massey University) and I published lots of solid news stories thanks to hard work. 

When I say I threw myself headlong, I mean editors asked me to jump and I would say ‘How high?’ I worked as hard as I possibly could and took every opportunity to impress the gatekeepers.

I got paid gigs doing shifts at NZME. throughout 2014, so that was cool, though the work was irregular. I experimented with trying to write news for publications outside NZME., and through a combination of bad luck and bad practice, I didn’t sink as many hoops as I wanted. In fact, I put together plenty of stories which were never published. 

There was also the problem of some people hiring me to write for them, and then those people running out of money after a couple of weeks…

Now, journalism for me was at a low ebb in 2015. It was only in 2016 that I secured an excellent job writing communications for Northland District Health Board, where I was given great challenges, the capacity to learn on the job, and I worked with big, serious, important topics and huge audiences. It was very rewarding. 

This year, I’ve come back to journalism with a passion. I set myself four goals and achieved three of those goals. 

1 – Get a story published on (Bauer Media) – achieved. 

2 – Get a long piece of journalism published on The Spinoff, and paid for it – achieved. 

3 – Publish a news story in North & South magazine, and be paid for top quality photos – achieved. 

4- Publish a news story in AA Magazine, which is one of the country’s largest mags – not achieved. D’oh! (that’s okay – the story is getting a big following on Neighbourly). 

So yeah, the point is, if you are truly passionate about an art form – such as journalism – even if you don’t achieve your goals on the first attempt, you can come back later and ace it. 


Do you need a media release written? Would you like an interview about yourself published? Get in touch with Mike – / 021 299 0984.