Month: September 2020

Here’s how I’ll help you rank highly in search results – without paying for ads.

KiwiWords has become one of the most highly ranked search results in its field.

Yup, anyone searching for communications, content and copywriting in NZ is going to be offered KiwiWords in search results – usually top 10.

It cost very little money – and I can help you achieve the same results for the same minimal spend.

Here are ten down-to-earth tips to help you get a Page One Google search ranking.

  1. Make your domain name say where you are and what you do. Does your domain mention what service your brand offers, and where you are geographically located? That will help. It’s just common sense for any business.
  2. Get Google Maps reviews. Since Google is the world’s number one search engine, it makes sense to use all the services which tie in with it. Ensure your business is on Google Maps, benefit from the credibility the reviews give you, and make the most of Google My Buusinesss.
  3. Plant your website in places where it’s going to get clicked on a lot. This is so much more rewarding then using Google Ads. Organic clicks will be the wonderful outcome if your website gets click on a lot because you’ve posted a link in a great place on Facebook, or a Business Association directory, or you’re named in a news story. Speaking of which…
  4. Get named in the news. Newspapers have the biggest audiences imaginable. Get in the news. This will make you rise in the rankings.
  5. Have a nice click-through setup on your social media. Make it easy to be clicked on by planting a hyperlink to your website in places such as your Facebook, LinkedIn or Twitter.
  6. Backlinks: have other pages link to your page. Your page will rise in the rankings if there are many other websites pointing toward your page.
  7. Regularly update your content. I’m talking weekly or monthly updates. Don’t go stale or the metacrawler will treat you as stale.
  8. Put your keywords in your headings.
  9. Use blogs. If you have a regularly updated blog on your website, it will achieve a lot of what I have described above. Blogs give you lots of fresh content, lots of opportunities to name your keywords, and lot of opportunities to be backlinked-to by other businesses.
  10. Give your contact details and services up front. Search engines want to answer users’ questions. So make it easy for the metacrawler to do so. Explicitly say on the front page of your website what services you offer; where you are located; and how to contact you.

I’ll help with your full stack web experience – editing, publishing, databases, UX and UI

Web content editing, working on your databases, mobile functionality and other digital services

KiwiWords can now proudly take care of your web content editing, user experience, user interface, database needs and request handlers.

This year, your man at KiwiWords, wordsmith Michael Botur, completed half of a full stack web development level 5 diploma (I’m underway with the second half, I swear!)

It means KiwiWords now offers a suite of extra services, to give you that wraparound service so you know your words are truly reaching their audience through internet and mobile devices in the most effective way.

Here are some new, fresh and exciting ways I can help you.

KiwiWords can now…

Edit, maintain, debug and even build websites.

How this can help my business communications:

It no longer takes multiple people to edit your web pages. In the past it would’ve been about preparing fresh words, giving them to a web content editor, uploading those words, checking the words and adapting them for mobile. I can do all that for you.

Your man Mike B has beginner/junior capacity to create, maintain, improve and repair the ‘stack’ behind your website, your database and your online forms by using:

  • HTML
  • Content writing
  • Javascript
  • Bootstrap
  • CSS
  • RESTful APIs
  • ES6 – the rules and codes underlying all web browsers
  • React (JSX)

Another communications need KiwiWords can help with:

Adjusting server scripts to receive information typed in on forms, and store that information in databases.

How this can help my business communications:

I can write SQL now. Pretty cool, huh? I can help query your database to bring up data, and I can also set the interface by which your audience gives you data.

I’m tech-savvy so I can work with whatever website platform you rely on… plus I can give you down-to-earth advice about talking to your audience through screens.

Mike@kiwiwords.co.nz

021 299 0984

Based in Whangarei; Available in Auckland, Northland and remotely. Sometimes even Christchurch….