Let’s find the perfect words to communicate with your audience this month

KiwiWords – communications, PR, content and copy writing for businesses nationwide

Mike and the team at KiwiWords (er, me myself and I) are looking for fresh clients to help this August. 

I’m all about getting writing jobs done at quoted cost or under budget, where possible, thanks to efficiency, speed, passion, and asking direct questions to ensure our purpose is clear.

As a digital native, you’ll find I keep costs manageable by reducing production time. How? By using efficient tools to create the perfect words for you.

Typical tech tools I often use to shape and publish clients’ words include:

  • Google Docs
  • Microsoft Office 365
  • Mailchimp
  • WordPress
  • LinkedIn
  • Squarespace
  • HTML5
  • Facebook
  • Wix
  • Dictaphone recording
  • Blogger / blogspot

Here’s what this wordsmith can do for you.

The process for writing your communications usually begins like this:

1 – I listen to your needs and clarify your goals with you, establishing whether we want to achieve sales, awareness, news announcement, branding, memoir, creative writing, sharing expertise, or perhaps you’re legally required to publish or announce some words and you want the writing to read professionally. 

2 – We plan who your audience currently is, who the audience is going to be, and get an understanding of the media to use to reach that audience, whether it’s using an electronic mailing list, publishing events and posts on Facebook, aiming words at an audience of professionals on LinkedIn, or creating something for print or digital news – perhaps an interview, media release or advertisement. KiwiWords can take care of all of the above.

3 – We work out what tools you’re going to need, whether I can provide everything or whether we’ll need a sub-contractor to help, such as a visual designer or web developer

4 – We work out whether you’d like me to supply your words on a Word document, shareable Google Doc (my favourite), or whether you’d like me to write directly on your website or social media for you, which requires creating a guest account to publish your words

5 – We organise the right images to make your words pop. Maybe Mike needs to take professional quality photos, or perhaps you’d like to use stock images.

6- After a draft or two, we agree on the final masterpiece, and BAM! Expert words, published on the media of your choice, with compelling images that’ll be sure to turn heads.

Already this year I’ve helped businesses achieve the following: 

  • Publishing e-books for several clients
  • Writing tenders for large contracts
  • Editing corporate annual reports
  • Updates on clients’ websites
  • Brand-building by posting the right content and comms on clients’ social media
  • Writing the right pitches, appeals and invitations to speakers to build conferences
  • Webpages and website content
  • Collecting testimonials for clients
  • Media releases / news announcements
  • Do you see your needs in this list? If so, gimme a call – 021 299 0984 / mike@kiwiwords.co.nz

I offer professional writing services to clients around the country, especially in Northland and Auckland.

I am based in Whangarei, New Zealand.

KiwiWords is just a phone call or an email away, on 021 299 0984 or mike@kiwiwords.co.nz.

The rate for my services as of August 2020: $69 per hour, plus GST, or $99 per hour (+GST) for urgent overnight turnaround. 

– Michael Botur


Reviews on Google Maps help KiwiWords, and they’ll help your business too

KiwiWords has fresh Google reviews, and so can you

Reviews are of massive importance to businesses because so many searches pass through Google Maps and Google My Business.

Of course these platforms are connected to Google Ads, so it’s helpful to match your business parameters with what Google offers. 

I help a lot of businesses write testimonials and collect reviews, so last week I reached out and asked a few trusted clients to review KiwiWords.
They said very nice and helpful things – thanks a lot, guys.
Remember, if you would like me to collect testimonials and reviews for you, that’s my job, so get in touch – Mike@kiwiwords.co.nz / 021 299 0984.

Testimonials, reviews and case studies: lifesaving writing for your business

Testimonials, reviews and case studies: lifesaving writing for your business

We’re all impressed when we see written endorsements for businesses from real Kiwis on a business’s website. However…

  • We can all tell the difference between fake-sounding testimonials and heartful, genuine testimonials

  • If you want to let your audience know that your business has a heart, real human testimonials are the best way

  • Why not turn your testimonials into case studies? Try using storytelling to persuade your audience to use your business.

NZ is a country of sheepish, apologetic, polite people who cringe at the concept of talking themselves up. Thankfully, making difficult phone calls to collect testimonials is something KiwiWords specialises in.

  • Phone 021 299 0984 to get wordsmith Michael Botur to make those difficult phone calls so you can collect impartial testimonials from your best customers
  • Email mike@kiwiwords.co.nz to get a quote estimating how long it will take to collect the words that will energise your business


The story of how I came to be an expert in getting words out of people

When I was a cadet journalist around 2013-14, I made countless difficult cold-calls to people. That was my job, as a newsroom rookie. Often it was calling Police, Fire or Ambulance communications services to squeeze out some detail about some emergency. Other times it was phoning the houses of people likely to have witnessed a car crash outside.

The reason phone calls elicit such great words is 1) They’re impossible to ignore, unlike email and 2) The person on the other end of the phone is usually speaking with words that are impromptu, unpolished and raw. There’s also a bit of a rabbit-in-the-headlights effect, meaning the majority of people won’t hang up on you, so long as you treat them respectfully over the phone. They’ll keep responding to your questions.

Apply the above skill to collecting testimonials endorsing your business, and you’ve got written gold – after all, we can all think of instances when we’ve been persuaded to trust a business due to effective testimony from a chuffed customer.

  • Remember, testimonial words can be used on all sorts of platforms, from Google My Business to Facebook to Instagram to LinkedIn and your website

A journalist collecting testimonials and case studies for your business can make a big difference.

I’m available to capture the words that will persuade the public your business is reputable. Here’s how and why:

  • Nine times out of ten, a person you feel has complimentary things to say about your business will gift you their words, their time and their published endorsement. Ask and you shall receive.
  • Treat the person respectfully and they’ll volunteer plenty of time on the phone. You have to address the person with the correct pronunciation of his or her name, correctly use their title and acknowledge their position, then the rest is simply the art of listening (and recording, and typing frantically, and arranging the person’s words for maximum effect)
  • If your word-collector listens to what the testimony-er is saying, the words captured will “ring true” and will sound authentic and unscripted. That’s very persuasive for your audience.  
  • At KiwiWords, Mike always ensures the testifier is given a copy of their words so they can see how the words are being used so there are no surprises when a person sees their name online. It’s part of the journalism code of conduct, whereby we do our best to let a person know how their words and name are being used.

KiwiWords is here to help capture those testimonials you need to build credibility, case studies and endorsements.

Simply phone Mike Botur on 021 299 0984 or email mike@kiwiwords.co.nz and let’s begin.