How KiwiWords worked with Wright Communications to help franchisees win awards
A couple of months ago, all the staff at KiwiWords (er, just Mike) focused on writing compelling entries to the NZ Franchise Awards. Guess what? Three entries out of six received prizes. That’s a pretty sweet result.
Read about the success of my well-enfranchised clients:
Business to Business Franchisee of the Year Winner: Vikas & Divy Kanojiya, Paramount Services Timaru
Small Business Franchisee of the Year Winner: Helen Lei & Stanley Siew, Paramount Services Auckland
Field Manager of the year Over $500,000 Winner: Avi Rao, Paramount Services
Finalists: Aroha & Joe Thompson, Paramount Services, Taranaki
Case study: How KiwiWords got inspiring speakers in the room with a great audience
In winter 2019 I worked with Conferenz to create the inaugural Delivering Disability Services Conference which has just taken place in Auckland, October 14-15.
It was an uphill battle, for a bit. Our mission was to create a conference different from the other disability-themed conferences out there, and one in which the speakers needed to have the right mix of expertise, esteem, strong reputation in the disability sector, and capacity to attend.
KiwiWords helped Conferenz write and market a conference which…
Had presenters with lived experience of disability
Delivered very high value presentations so every registration dollar was rewarded
Matched the viewpoints of speakers and allowed each speaker to naturally express his or her views in a safe setting
Clearly communicated how the conference can improve the lives of disability workers and consumers
With the conference complete, we should now see the younger audience members connecting with inspiring elder experts around achieving employment, empowerment and advocacy.
KiwiWords helped create this event by
Completing research interviews with a range of disability services providers and consumers
Identifying and securing presentations from esteemed experts in the disabilities world
Writing the agenda and topics
Handling speakers profiles
Web content administration
Marketing text including electronic marketing, brochures, pamphlets, websites and advertisements.
KiwiWords aka Michael Botur was conference producer for this year’s Māori Legal, Business & Governance Forum in Wellington. Here’s how our clear communications helped…
The Māori Legal, Business & Governance Forum is an annual conference owned by Conferenz.
Michael Botur at KiwiWords in Northland was lucky enough to be conference producer at this year’s event.
Conferenz doesn’t have any in-house Māori expertise so I when I was asked to produce the event, I think it was because I bring a foundation of knowledge around the basics of tikanga Māori from my experiences in Whangarei and Tamaki Makaurau.
I was asked to help with this conference largely because:
Experience working in a kaupapa Māori organisation (I was on staff at He Waka Matauranga 2009-10, which is part of Literacy Aotearoa)
Experience networking with Māori health providers (this is part of my experience as a communications contractor for Northland District Health Board 2016-18)
Basic skills with te reo Māori pronunciation and literacy
Ability to handle written reo Māori communications, get spellings and macrons and plurals correct and ensure our reo Māori was pronounced correctly
Human soft skills in welcoming Māori attendees in a way which is culturally appropriate to Māori
Experience in journalism, PR and communications enabled me to contact speakers and delegates, negotiate the kaupapa (agenda) and what they could speak about with crystal clear communications and excellent record-keeping.
This year’s Māori Legal, Business & Governance Forum in Te Whanganui a Tara / Poneke was all about…
Bringing leading edge updates from business, government, iwi, and legal experts.
Sharing insight in the mission of getting the best for Māori in a post-settlement governance world.
Legal and regulation advice or ideas on a business and innovation
Expertise shared around law, business and co-governance pertaining to Māori and iwi partnerships, mentorships and business relationships.
Mingling with leaders in the world of iwi business and PSGE leadership
Understanding where digital and Māoritanga intersect
Freshening understanding of what’s possible for your PSGE or Māori business
Māori TV and 1News spread the event through their channels, which was cool.
Speaker guests we were honoured to have present at the conference included:
Linda Te Aho, Associate Dean Māori, Te Piringa Faculty of Law, University of Waikato
CASE STUDY: When logos are improperly used, are there any consequences?
CASE STUDY: When logos are improperly used, are there any consequences?
As a versatile NZ communications writer with years of experience writing for large businesses and part of government and councils, leveraging off the endorsement of clients is not something done lightly.
Adding somebody’s endorsement to my website is hard to achieve and easy to lose, which is why every time me – or any other communications writer – uses a client’s logo, there is a lot of negotiation and permission sought behind the scenes.
I was surprised, then, to encounter a company in August which is sort-of part of my industry. This company claimed to have provided writing training to many branches of government, councils and NZ’s largest and most influential companies.
Now, this isn’t a case of professional rivalry or sour grapes. This is a case of wanting to keep the standards high for my industry.
Frankly, I didn’t think it was possible that any NZ communications provider could have “provided writing training” to all of these organisations – I’ve never come across any communications provider which has serviced even a quarter of these clients. I had a journalism trainee friend who in August was looking for news stories. She asked the company to kindly justify their claim.
Parliamentary Services, the Beehive and other governmental branches then asked for their logos to be removed.
The company swiftly removed the image and also removed the written claim that they had “provided writing training” for all the above companies. They then apparently convinced my journalist friend to drop her story.
How did I spot the logo misuse?
I run a small communications outfit where winning permission to use someone’s logo is hard-fought. I estimated what it would have taken for a company to service every one of the logo’d clients in question. It didn’t seem possible.
Bigger, longer-established, more professional rival organisations haven’t taken care of nearly this many clients, so I didn’t think this small outfit could have, either
I was in a Tall Tales festival this month, and I write both fiction and non-fiction. I have a finely-tuned bullshit detector (I can help you spot liabilities in your communications, so ask me)
Takeaway lessons from this story
Clients deserve respect. If you genuinely have provided services for a client, they will support you using a written testimonial with a name attached to the testimonial, endorsing the claim.
You can attach a logo to a testimonial, but don’t go around the internet copying other people’s hard-earned logos and pasting them into your website like it’s an endorsement. You may get called out, and it may harm your business.
The organisation in question doesn’t appear to have proof that it provided writing training to all the above organisations on a corporate level, though a few of the named companies did indeed use the services of the company in question. More likely, the organisation had some individuals from all of the above companies take part in various courses – unrelated to professional work – and they have stretched the truth about the organisation endorsing the course. Or there’s just been an oversight.
One last thing – I haven’t been able to find any written rules around use of somebody’s logo. There may be no restrictions. I think it’s all done on a goodwill basis, so the lesson is: don’t abuse a client’s goodwill.
If you want a writer with a sharp eye who can spot distortions, negligence and liability a mile away, come and see me. Michael Botur, KiwiWords, 021 299 0984 / firstname.lastname@example.org
Check out these cool new communications projects from my lovely clients (which I helped write)
June and July have been busy busy busy! For me as the writer, it’s involved 50-100 emails some days, hours typing, hours on the phone doing interviews and transcription and a heck of a lot of fact checking, research and uploading words on websites.
And now, without further ado (except 24 hours away from writing this thing because I have to rush off and help some clients with communications crises), I present cool communications crafted for my clients.
-Mike Botur, KiwiWords
ps. – I wrote all of the following, by the way, just so you can see how my skillz pay the billz.
Conferenz is proud to showcase a couple of conferences:
I wrote the foreword to historian Dr Robert Bartholomew’s The Devil’s Garden. The book was inspired by my landmark story ‘South Auckland Segregation’ published in Mana magazine in 2013. Can’t wait to tell my journalism teacher who originally declined to enter the piece in an award I badly wanted to enter because he thought it was a ‘blog’
The Plunge! Indie Comics Convention – I emceed the event and interviewed 8 guests on stage with livestreamed video
Improv Mob theatresports – communications
Creative writing – teaching students at Kamo High School (more on this later)