Why Journalists Used To Be Sceptical About PR, and Vice Versa
Let’s talk about why NZ newsmedia wants control of stories and why truthful communication is seen to interfere. by Michael Botur, KiwiWords janitor, comptroller and deputy…
Is Search Engine Optimisation Overrated?
Getting a good Google presence is about how you use your words – not simply keyword-stuffing by Michael Botur, KiwiWords guy In December 2018, a client…
Businesses benefit by putting out great news communications on these websites.
The busiest NZ news websites- how they can help your communications. Get a positive mention on these news websites by sending each publication your updates. The…
Here’s your latest KiwiWords newsletter, Summer 2019
Writing online? Communicating your brand with the public? The latest newsletter from KiwiWords is packed with free advice. Anything else, just email mike@kiwiwords.co.nz. How can I…
How to get your business story into the news
In November I helped an Auckland business share their story in national news. I care deeply about using words to share positive things in the world.…
Writing family stories before they’re gone
Family stories and history: typing the tales of our elders in Northland and Whangarei Capturing oral history forever before it’s lost. Hi, I’m Mike, a writing…
Helping solve your copywriting challenges
Need a Whangarei content writer? I’m your man. Copywriting – aka content writing – is about achieving the following for businesses: Creating long-form content to reinforce…
2018: A great year helping Northland and Auckland businesses with writing services
2018 was a year of lots of new relationships with people requiring writing services in Auckland and Northland. I helped many businesses and individuals compose newsletters,…
Looking for a business writer in Northland?
Sarah Botur can help you with your technical writing needs – including business cases, policies, white papers, datasheets, action plans, memorandum of understanding, instructional and training…
How to write an advertorial – where advertising meets news
A couple of weeks ago, Northland’s arts development body Creative Northland needed a sponsored award turned into a news story. We call this advertorial – where…